Vista Weddings is a newly established, premium weddings venue located in the Marnong Estate precinct of Mickleham, Victoria. Maker & Co were tasked with developing a timeless and sophisticated brand from the ground up for the new venture.
Centred around the concept of a view or ‘vista’, our solution was an elegant, flowing brand symbol element to reference the undulating hills of the Macedon Ranges, while also suggesting the letter ‘W’. The symbol was paired with clean, modern type and coupled with a support graphic device before the new brand was solidified in a comprehensive style guide document.
Various pieces of print marketing collateral were then developed, followed by the design and development of a robust website featuring custom integrations and marketing automations for functionality such as site bookings and the delivery of promotional collateral through channels including e-newsletters and social media platforms.
Maker & Co continue to provide brand, web, design and marketing support to Vista Weddings as the business grows from strength to strength.
2335 Mickleham Road
Mickleham, Vic, 3064
Brand strategy, brand development, brand style guide, website strategy, website design, website development, custom website integrations, website content management, website support and security, SEO, google analytics, website hosting, content development, copywriting, print and digital collateral design, print and digital advertising design, e-newsletter campaign design and development, business stationery design, signage and large format design, promotional material design, professional print management, social media strategy, social profile branding and social media management.
By drawing inspiration from views to the Macedon Ranges, we were able to deliver a timeless result that strikes a balance between sophistication and approachability and creates a brand that will stand the test of time.
The challenge now was to carry the new brand across into a digital environment with the design and development of a new website as well as a series of brand aligned digital marketing assets including newsletter templates and social media channels.
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