Maker & Co were commissioned by Australia’s leading Anti Money Laundering and Counter Terrorism Finance experts to lead the strategic development and launch of their new brand – Initialism – to various market sectors in Australia and New Zealand.
Working closely with the business owners and key stakeholders, we successfully developed the Initialism brand, go-to-market strategy, e-commerce websites featuring custom integrations and a full suite of marketing and promotional materials for the new venture.
Following launch we managed the successful trademark registration process for the new Initialism brand and are responsible for ongoing SEO management, SEM, social media advertising, brand management and website management as well as graphic design and digital marketing services.
Maker & Co continue to play an important role in the Initialism business as they target various industry sectors in the evolving AML/CTF compliance market in Australia and New Zealand.
Initialism Pty Ltd
Level 8, 90 Collins Street
Melbourne, Vic, 3000
Brand strategy, brand development, brand management, trade mark registration, e-commerce website strategy, e-commerce website design, e-commerce website development, custom website integrations, website content management, website support and security, marketing strategy and management, SEO, SEM, social media advertising, print and digital collateral design, print and digital advertising design, e-newsletter design and campaign management, business stationery design, signage and promotional material design and professional print management.
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