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maker and co design blog

A guide to outsourcing to an agency

A guide to outsourcing graphic design, web development and digital marketing to an agency

Why and what should I outsource?

Sometimes you just can’t do it all. (Wouldn’t it be great if you could!) That’s where outsourcing to an agency can help. With a team of design and digital marketing professionals to call on, you can be more efficient and effective in your business.

Why outsource graphic design, web development and digital marketing?

Here are a few key benefits of outsourcing to an agency. 

  1. Faster results, professional expertise.

Outsourcing projects enables you to make things happen faster, get the work done to a professional standard and ultimately enable you to achieve your goals.

  1. New insights and solutions

You benefit from a fresh perspective when you outsource your design or marketing to an agency. Being across various industries and projects day-to-day inspires creativity and sparks ideas for new solutions to problems.

  1. Cost and time effective

It’s cost and time effective to hire a team of experts to get the job done efficiently. You and your team can continue working on projects and tasks within your skill set with limited distractions. Plus, you don’t have to hire which involves legal obligations, as well as expenses and time involved in the recruiting and onboarding process.

outsourcing saves time
outsourcing web development

How do I figure out what to outsource? 

Ask yourself these three questions to help determine how outsourcing a professional in graphic design, web development or digital marketing could help benefit you.  

  1. What do you dislike doing?

Are there parts of your job that you avoid which end up putting pressure on you or giving you anxiety? Perhaps it’s writing ad copy, using Facebook Ads Manager, or strategising your marketing. 

Make a list of all the tasks you have to do and put them into lists based on whether you love, like or dislike doing them. This will help you sort out what you should consider outsourcing. 

  1. What’s taking up too much of your time? 

Do you find that you spend hours on tasks that fall outside of your key roles and responsibilities? 

For example, uploading blog posts to your website and making them look right, when a web designer could do it in half the time?

Or perhaps updating a promotional banner and spending hours navigating PhotoShop trying to make it look right when a graphic designer could do it in minutes?

Time is the only resource you have that you can’t get more of. It’s likely to be more efficient to have a professional take care of it for you. The outcome will also be to a higher standard and better for your brand. 

  1. What could someone else do better?

It’s likely that you dislike doing tasks because they don’t lie in your zone of genius. That’s totally fine because it falls within someone else’s. 

If you want to improve the output quality then consider outsourcing to a professional who loves what they do and are trained in it. 

It might be that you’ve had to design web pages or come up with your brand strategy but you’re not happy with the outcome. You know that by investing in a professional you’ll have peace of mind that it’s been done well and it will have a positive impact on your business. 

Do what you do best, and outsource the rest.

Peter Drucker – Management consultant, educator, and author

Do you think you could benefit from outsourcing?

If any of this has struck a chord with you, we encourage you to reach out to us. We’d love to know what you’re struggling with and discuss how we could help you reach your goals faster!

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