Yarra Yering

Project Description

Being approached to deliver a new e-commerce website for such an iconic brand in the Australian wine industry was an honour.

Yarra Yering, one of the oldest and most beautiful vineyards in the Yarra Valley, was established in 1969 by Dr Bailey Carrodus and quickly gained an international reputation for quality and individuality. Our challenge was to convey a sense of premium quality and significant history in a sales optimised online environment.

Key deliverables also included e-newsletter integration, robust sales reporting functionality and a dedicated log-in area offering discounted pricing, promotions and free shipping for Yarra Yering Medallion Club Members.

Key to our solution was balancing the inherent equity in such a premium and iconic brand with a modern, mobile responsive website aimed at maximising direct to consumer sales to a world wide market online.

The result is a clean, responsive and sales optimised e-commerce website that aligns with the Yarra Yering brand, and has achieved a full return on investment within the first three months of launch.

Maker & Co. Design are privileged to continue our work with Yarra Yering on digital marketing and sales initiatives.

Project Details

  • Client: Yarra Yering
  • Tasks: Strategic planning, website design, website development, product photography, e-commerce integration, digital marketing integration
  • Website: www.yarrayering.com