Alchemy Yarra Valley is a Scandinavian inspired homewares retailer in Victoria’s beautiful Yarra Valley. We were approached by owners Cristiana and Jannick to develop a modern and minimalist brand for the new business.
Our solution was to develop an identity that conveyed the Alchemy style and ethos of “simple and elegant design”. Taking inspiration from Nordic Cross Flags we created a modern, minimalist word mark identity set in Sweden Sans. A customised central letterform was then developed to create negative space suggesting a Nordic Cross.
The new identity and modern, minimalist aesthetic was then applied across a mobile responsive website to further enhance the brand values of simple and elegant design.
After a successful launch in 2015 the retail offering has now expanded to incorporate a restaurant, cafe, sushi bar and event planning service within the Alchemy complex.